Longevity Expo Forum 2024: Active Aging and Innovations

Longevidade Expo+Forum 2024: An Unmissable Meeting on the Future of Active and Healthy Living

From September 29 to October 1, 2024, São Paulo will host the 6th edition of Longevidade Expo+Forum, an event that promises to revolutionize the way we view longevity and active aging. With the motto of integrating the senior public with the most innovative and relevant to ensure quality of life at all stages, the event will be held in Distrito Anhembi, one of the largest and most modern convention centers in Latin America.

What to expect from the 2024 edition of Longevidade Expo+Forum?

Combining in-person and digital editions, Longevidade Expo+Forum brings together the greatest innovations, trends, and business opportunities for the elderly public. In 2023, the event impacted more than 1.5 million people and received 10,000 visitors. Expectations for 2024 are even higher, with more than 100 exhibitors, 250 lectures and 90 hours of exclusive content, distributed in auditoriums and themed arenas.

Longevidade Expo+Fórum is a showcase for companies seeking to connect with a growing audience in Brazil: the elderly, who represent more than 57 million Brazilians over 50 years old and have considerable purchasing power. In addition, this segment is responsible for more than 1/3 of the national GDP, which reinforces the economic and social relevance of this age group.

Program: Knowledge, Innovation and Networking

The Longevidade Expo+Fórum program is divided into thematic areas that address everything from technological innovations to health and well-being solutions, always focusing on improving the quality of life of the elderly. There are more than 250 lectures that will take place in 6 auditoriums and 2 arenas, bringing together big names from Brazil and the world, ready to share valuable knowledge about active aging.

In addition to the lectures, the event offers unique networking opportunities with prominent professionals, opinion makers, entrepreneurs and market leaders. The Expo, which takes place simultaneously with the forum, brings together more than 100 leading companies, offering cutting-edge products and services focused on longevity. Visitors will be able to explore innovations ranging from adapted technology and digital solutions to products that promote health and well-being, such as healthy eating, supplements, tourism aimed at the elderly, among others.

Why should your company be at the Longevidade Expo+Forum?

The elderly consumer plays a fundamental role in today's business strategies. With significant purchasing power, they seek innovative solutions that meet their health, leisure and well-being needs. Companies that offer products and services adapted to long life find in this audience a market eager for new developments and willing to stay connected to the digital world.

The Longevidade Expo+Forum also highlights the social and economic impact of this audience. In addition to consumers, many elderly people are entrepreneurs, mentors and volunteers, playing active roles in society. As a result, companies participating in the event have the chance to position themselves strategically in a segment that shapes market trends and directly influences consumer behavior.

Hybrid Event: In-Person and Digital

For those who cannot attend in person, the event will be broadcast live through digital platforms such as YouTube and other social networks. Silver Week, a series of live broadcasts in shopping malls throughout Brazil, will ensure that the content of Longevidade Expo+Fórum reaches the largest possible number of people.

This hybrid edition allows the event to have a global reach, promoting the latest innovations to a digitally connected audience willing to invest in solutions that improve quality of life.

Impact of previous editions and the future of Longevidade

Since its creation, Longevidade Expo+Fórum has impacted more than 2 million Brazilians, with more than 800 lectures and 200 exhibitors. With each edition, the event consolidates itself as the largest meeting dedicated to the senior public in Latin America, transforming the way society views aging.

With a population that is living longer and seeking a more active and healthy life, Longevidade Expo+Fórum is positioning itself as a crucial event for the future of aging in Brazil. The Silver Revolution has already begun, and the 2024 edition is a unique opportunity for companies to connect with an increasingly demanding and informed audience.

Participate in the Silver Revolution

The 6th edition of Longevidade Expo+Fórum is an unmissable opportunity for those who want to explore the infinite possibilities of living better and more actively at all stages of life. For companies, it is the chance to connect with a highly relevant and growing audience, and for visitors, an immersion in knowledge, innovation and experiences that can transform the way we experience aging.

Guarantee your presence, whether in person or online, and prepare yourself for a transformative experience between September 29 and October 1, 2024. Don't miss this chance to be part of the Silver Revolution!