ProWine São Paulo 2024: The Largest Wine and Spirits Fair in the Americas

ProWine São Paulo 2024: The Leading Wine and Spirits Trade Show in the Americas

ProWine São Paulo is set to once again make its mark as the largest wine and spirits trade event in the Americas. Taking place from October 1-3, 2024, at the Expo Center Norte in São Paulo, the event will bring together industry professionals from around the world, creating unique networking opportunities, showcasing new products and strengthening business relationships in the sector.

Since its first edition in 2019, ProWine São Paulo has established itself as an essential meeting point for professionals in the wine and spirits sector, attracting an exclusive B2B audience and attracting qualified decision-makers who influence market trends. Whether you are an importer, distributor, retailer, sommelier or professional involved in the wine and spirits industry, this event is designed to connect you directly with +1,300 brands from +26 countries, making it a must-see for anyone looking to do business in the sector.

What to Expect at ProWine São Paulo 2024

With over 10,500 qualified visitors expected, ProWine São Paulo offers a unique opportunity to explore the best that the global wine and spirits market has to offer. From boutique labels to major international players, the event provides a comprehensive overview of the latest trends, product launches and innovations in the sector.

Key Highlights:

· +1,300 Wine and Spirits Brands: The event will showcase a vast selection of wines, spirits and other beverages, from fine whiskies to aromatic gins and premium cachaças. Attendees will have the opportunity to taste and learn about the best selections on the market, with brands eager to showcase their latest releases.

· Representatives from 26 Countries: International participation is at the heart of ProWine São Paulo. Exhibitors from all over the world will showcase their best products, offering the Brazilian and Latin American markets exclusive access to innovative beverages. Whether you’re an importer looking for new labels or interested in discovering innovative spirits, ProWine São Paulo has it all.

· Exclusive B2B Focus: This trade show is geared exclusively towards business. With 87% of attendees being decision-makers, exhibitors have direct access to buyers, enabling meaningful interactions that can lead to lucrative deals. Whether you’re meeting importers, distributors or retailers, the connections made here can directly impact your business.

· Highlight on Spirits: One of the big highlights of ProWine São Paulo 2024 is the ProSpirits section, inspired by the successful format of ProWein in Düsseldorf, Germany. Here, visitors can immerse themselves in the world of spirits, sampling everything from fine whiskies to artisanal gins, and of course, Brazilian cachaça will be a prominent presence.

Why You Should Attend ProWine São Paulo 2024

· Networking Opportunities: This is where the wine and spirits community comes together to forge new relationships, close deals and share insights. Attendees range from importers and distributors to sommeliers and retail buyers, offering a wide range of networking opportunities.

· Product Launches and Innovations: Be the first to hear about new products entering the market. From innovative wine labels to cutting-edge spirits, ProWine São Paulo 2024 promises to offer something new and exciting for every attendee.

· Expert-Led Sessions and Knowledge Sharing: In addition to the exhibition area, there will be seminars, tastings and workshops that delve into the latest trends and innovations in the industry. Learn from top sommeliers, producers and industry experts who will share their knowledge on everything from winemaking techniques to spirits market forecasts.

Visitor Information: Plan Your Visit

Whether you are a first-time visitor or an experienced visitor, ProWine São Paulo guarantees a hassle-free experience:

· Dates: October 1–3, 2024

· Hours: 12:00 p.m. to 7:00 p.m.

· Location: Expo Center Norte, São Paulo/SP, Rua José Bernardo Pinto, 333, Vila Guilherme (next to Shopping Center Norte)

· Accessibility: The venue is 2 km from the Portuguesa-Tietê subway station (Blue Line) and just 20 minutes from Guarulhos International Airport and 30 minutes from Congonhas Airport.

Important Information for Attendees:

· Dress code: The event maintains a strictly business-like atmosphere. Attendees should avoid attire such as shorts, tank tops, or flip-flops.

· Age restriction: No one under 18 years of age will be allowed.

· Luggage Storage: For your convenience, a free luggage storage facility will be available to store bags, suitcases and backpacks.

Make the Most of Your ProWine São Paulo Experience

With thousands of brands and exhibitors competing for attention, planning your visit is essential to ensuring a productive experience:

· Download the Event App: The ProWine São Paulo app allows visitors to plot their routes, view exhibitor details and schedule meetings in advance, maximizing their time at the event.

· Focus on Key Meetings: Given that most attendees are decision-makers, ProWine São Paulo offers a rare opportunity to close significant deals. Use this time to establish meaningful connections with suppliers, distributors and other partners.

Why ProWine São Paulo 2024 is Unmissable

Whether you are a wine enthusiast looking to discover new labels or someone looking to expand your business, ProWine São Paulo is the ideal destination for industry professionals. This event provides a platform that facilitates business growth, innovation and market development, and is the largest and most influential trade show of its kind in the Americas.

From networking with industry leaders to discovering new brands and products, this is an event you can’t miss if you’re in the wine and spirits industry. Mark your calendars for October 2024 and get ready to immerse yourself in one of the most important events on the industry calendar.